5 Reasons Inbound Marketing Is Better

Posted in: Creative, Inbound Marketing, Online strategy, Storytelling

On: July 21, 2015

In our million-channel universe, with our fingers clicking and swiping relentlessly, reaching consumers with a compelling message about your business or cause isn’t easy. There are simply too many channels and too much noise. We are overwhelmed. But the need to connect with the people who matter to you, and getting them to take the […]

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Why Inbound Marketing is Changing the Game

Posted in: Creative, Inbound Marketing, Online strategy

On: July 19, 2015

Advertising sucks. Well mostly, at least. That’s harsh, but it’s true. Those old standbys, the 30-second TV spot and ¼ page newspaper ad, don’t work very well anymore when trying to reach and influence an audience. Sure during the Mad Men era this kind of advertising was very effective. But in those days, the number […]

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Simple is Good

Posted in: Creative, Inbound Marketing, Online strategy, Social PR, Storytelling, writing

On: May 4, 2015

Simple is good. Simple is clear. Simple works. So why do so many businesses get wrapped up in the need for complexity in marketing and communications? Every day we see product announcements, blog posts, news releases and more filled with reams of unnecessary detail and big fancy words to explain concepts that, if they are […]

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7 Storytelling Tips From Great Writers

Posted in: Creative, Storytelling, writing

On: March 26, 2015

The best marketing today revolves around great storytelling, not mindless advertising. People are overwhelmed with information – if you want to succeed you need to make them pay attention and care. To do that, your stories need to connect with your audience emotionally. No one “opts-in” to boring stuff. We have a world of choices […]

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Is your brand passing the “Yeah Right” test?

Posted in: Brand Reputation, Creative, Inbound Marketing, Storytelling

On: March 13, 2015

The Toyota Camry is many good things. It is a safe, reliable and relatively affordable family car. It’s solid transportation. Toyota has sold millions of them. But the Camry is not bold. Not even close. No car crazy teenager has a Camry poster on his wall, dreaming that one day he too can possess such […]

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