No Kellyanne Conway Is Not Doing This Well

Posted in: Brand Reputation, Language, Social Politics

On: February 16, 2017

  Earlier this week the news site Vox produced a video highlighting Trump advisor Kellyanne Conway’s ability to bob and weave her way through the ethical and operational minefields arising from the first few weeks of the Trump administration. They do this with a grudging degree of admiration for her relentlessness in not answering questions. […]

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Social media has made us all politicians.

5 Reasons Inbound Marketing Is Better

Posted in: Creative, Inbound Marketing, Online strategy, Storytelling

On: July 21, 2015

In our million-channel universe, with our fingers clicking and swiping relentlessly, reaching consumers with a compelling message about your business or cause isn’t easy. There are simply too many channels and too much noise. We are overwhelmed. But the need to connect with the people who matter to you, and getting them to take the […]

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Why Inbound Marketing is Changing the Game

Posted in: Creative, Inbound Marketing, Online strategy

On: July 19, 2015

Advertising sucks. Well mostly, at least. That’s harsh, but it’s true. Those old standbys, the 30-second TV spot and ¼ page newspaper ad, don’t work very well anymore when trying to reach and influence an audience. Sure during the Mad Men era this kind of advertising was very effective. But in those days, the number […]

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Simple is Good

Posted in: Creative, Inbound Marketing, Online strategy, Social PR, Storytelling, writing

On: May 4, 2015

Simple is good. Simple is clear. Simple works. So why do so many businesses get wrapped up in the need for complexity in marketing and communications? Every day we see product announcements, blog posts, news releases and more filled with reams of unnecessary detail and big fancy words to explain concepts that, if they are […]

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