Converged Media – What It Means

Posted in: Creative, Online strategy, Social PR, Uncategorized

On: July 23, 2012

Nice report from the folks at Altimeter on the rapidly growing reality of converged media. The old divisions between “paid”, “earned” and “owned” media are collapsing. Marketers and brand storytellers need to respond accordingly. The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media from Altimeter Group Network on SlideShare

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Teenagers in 1982 and 2012

Clay Shirky on SOPA and PIPA

Reading List

Posted in: Uncategorized, writing

On: October 31, 2011

What I am reading, or about to read, right now (either on the iPad or in dead-tree form). Zone One – Colson Whitehead. A “literary” zombie book with a fresh take on the zombie mythology, doing for zombies what The Passage did for vampires. Blood Meridian – Cormac McCarthy. Rereading this one, but McCarthy must […]

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What if we flipped genders on the Netflix Ad?

Posted in: TV ads, Uncategorized

On: July 19, 2011

You know this ad. A middle class mom gawks at a hot dude in a dungeon, part of a movie she is watching with the girls on Netflix. If we flipped genders, I wonder what the response would be? I’m not sure this version of the spot would last long on TV… INT. DUNGEON. We […]

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