The Power of Context

Posted in: Brand Reputation, Creative

On: March 2, 2015

Consider this picture. It’s epic funnyman Bill Murray, an actor whose reputation has only grown with his eccentricities. Behind him is the late Hunter S. Thompson, legendary writer, drug taker and social commentator. But you probably knew that. You already had context established for these guys. They are, for many people, interesting and cool characters. […]

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If the CIA can be good at Twitter, why can’t your company?

Posted in: Creative, Online strategy, Social Politics, Social PR, Storytelling, Twitter, writing

On: November 10, 2014

For many companies, engaging on social media is an awkward process filled with banal, soulless content cautiously offered. To do otherwise and take the perceived risk of showing a personality, they lament, would be “unprofessional.” And then they wonder why social media isn’t working for them. There is a surprising example of a serious organization […]

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The Startup Scene in Atlantic Canada

Posted in: Creative, Measurement, Online strategy, Startups

On: May 1, 2014

Bonfire contributed this infographic to the report produced by our friends at Entrevestor on the state of Atlantic Canada’s startup community. It shows the rapid growth in the region’s startup sector and the growing level of investment in the talent that resides here.

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Storytelling Secrets from Dan Harmon

Posted in: Creative, Online strategy, Storytelling, writing

On: April 14, 2014

Dan Harmon is a television producer, showrunner, actor and writer, most famous for the quirky cult hit Community on NBC. Like many writers, Harmon is an acolyte of Joseph Campbell, the American mythologist best known for his theory of the “monomyth.” According to Campbell, myths from cultures  around the world share fundamental structures and stages. A […]

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Screenwriting Tips for Marketers

Posted in: Creative, Online strategy, Storytelling, writing

On: March 6, 2014

You’ve got a web site with a blog, you’re on Facebook, Twitter, LinkedIn and, hell, even Google +, pumping out your posts, pictures and “11 Ways to be More Awesome” listicles. Every day you wait for the clicks, and the conversions, to happen. But they don’t. Maybe you’re starting to worry, even panic. Or maybe […]

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