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One Minute on the Internet

12 Social Media Trends for 2012

Posted in: Facebook, Google, Online strategy, Social Politics, Social PR, Twitter

On: December 21, 2011

2011 marked the normalization of social media for many businesses. It was no longer viewed as some wacky niche channel use by “the kids.” Rather big brands recognized that we are at the dawn of the era of social business, perhaps the biggest game changer ever in the way customers interact with businesses. The pace […]

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Why your co-op student should run Finance and Legal (as well as Social Media).

Posted in: Facebook, Google, Online strategy, Twitter

On: December 1, 2011

You hear this a lot from businesses struggling with social media: “We put up a Facebook page and a Twitter feed and let the co-op student run it. But it didn’t really go anywhere.” Ya think? The argument, such as it is, is that co-op students are young, and young people get social media. Therefore […]

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Google Does It Right

Posted in: Google, Online strategy, Social PR

On: November 2, 2011

Google is a company that does a lot of things right. One of them is how it talks to the public. Even as the most successful Internet company, and one of the world’s biggest by market cap, Google avoids the traditional press release approach to PR. In fact, other than Investor Relations releases, Google does […]

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Coooooooo’stanza

Posted in: Creative, Google, TV ads

On: September 20, 2011

New Google spot uses familiar Seinfeld bit. But is it too dated for the audience they are going after? What do you think?

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