Social media has made us all politicians.

If the CIA can be good at Twitter, why can’t your company?

Posted in: Creative, Online strategy, Social Politics, Social PR, Storytelling, Twitter, writing

On: November 10, 2014

For many companies, engaging on social media is an awkward process filled with banal, soulless content cautiously offered. To do otherwise and take the perceived risk of showing a personality, they lament, would be “unprofessional.” And then they wonder why social media isn’t working for them. There is a surprising example of a serious organization […]

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The Anti-Social CEO

Posted in: Facebook, Social PR, Twitter

On: October 16, 2014

Social media is the most profound communication advance the world has seen since the invention of the printing press. It is the most rapidly adopted technology in the history of humanity with over a billions users on Facebook alone. It is transforming society, changing business and fomenting revolution. By any measure, social media is kind […]

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A Startup Marketing Playbook

The Social CEO in a Crisis

Posted in: Online strategy, Social PR, Twitter

On: June 27, 2014

  Most CEOs in North America aren’t on social media networks. In fact, one study puts the percentage of Fortune 500 CEOs who are active on Twitter at less than six percent. The excuses are predictable. CEOs tend to be prudent managers of risk, and social media is a world filled with potential problems. It is not […]

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