No Kellyanne Conway Is Not Doing This Well

Posted in: Brand Reputation, Language, Social Politics

On: February 16, 2017

  Earlier this week the news site Vox produced a video highlighting Trump advisor Kellyanne Conway’s ability to bob and weave her way through the ethical and operational minefields arising from the first few weeks of the Trump administration. They do this with a grudging degree of admiration for her relentlessness in not answering questions. […]

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Kurt Vonnegut on the Shape of Stories

Tell Me A Story

Posted in: Creative, Language, writing

On: March 13, 2012

Brands spend billions of dollars to convince you to embrace their products. Politicians spend time convincing you to embrace their policies. Presenters sweat over their Powerpoint clip art and transitions. So why don’t you care more about what they are saying? Few brands, politicians and presenters succeed because they are ignoring the increasingly lost art […]

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Stranded Words

Posted in: Language

On: January 23, 2011

Technology has made a lot of things obsolete, including words. But some words refuse to die, even though their original meaning has drifted away. These are stranded words. Think about the word “tape” as in ‘I’m going to tape this show’ or ‘tape this song’. How many people still ‘tape’ things with their PVRs. Hard […]

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