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Social media has made us all politicians.

Simple is Good

Posted in: Creative, Inbound Marketing, Online strategy, Social PR, Storytelling, writing

On: May 4, 2015

Simple is good. Simple is clear. Simple works. So why do so many businesses get wrapped up in the need for complexity in marketing and communications? Every day we see product announcements, blog posts, news releases and more filled with reams of unnecessary detail and big fancy words to explain concepts that, if they are […]

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Building a Culture of Content

Posted in: Inbound Marketing, Online strategy, Social PR, Storytelling

On: January 19, 2015

Content is king. It’s a phrase marketers hear over and over again. In our crowded, cluttered million-channel universe with everyone yammering non-stop, brands need to stand out if they want to connect with their audience. And they can’t stand out with boring, predictable content. But where does that content come from within an organization? Content-driven […]

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If the CIA can be good at Twitter, why can’t your company?

Posted in: Creative, Online strategy, Social Politics, Social PR, Storytelling, Twitter, writing

On: November 10, 2014

For many companies, engaging on social media is an awkward process filled with banal, soulless content cautiously offered. To do otherwise and take the perceived risk of showing a personality, they lament, would be “unprofessional.” And then they wonder why social media isn’t working for them. There is a surprising example of a serious organization […]

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The Anti-Social CEO

Posted in: Facebook, Social PR, Twitter

On: October 16, 2014

Social media is the most profound communication advance the world has seen since the invention of the printing press. It is the most rapidly adopted technology in the history of humanity with over a billions users on Facebook alone. It is transforming society, changing business and fomenting revolution. By any measure, social media is kind […]

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