A Startup Marketing Playbook

The Social CEO in a Crisis

Posted in: Online strategy, Social PR, Twitter

On: June 27, 2014

  Most CEOs in North America aren’t on social media networks. In fact, one study puts the percentage of Fortune 500 CEOs who are active on Twitter at less than six percent. The excuses are predictable. CEOs tend to be prudent managers of risk, and social media is a world filled with potential problems. It is not […]

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7 Rules for the Social CEO

Posted in: Brand Reputation, Social PR, Storytelling, Twitter

On: February 13, 2014

Many traditional CEOs find social media to be a scary place. Anyone can, and usually will, contact you. Sometimes you get praise, and sometimes you get grief for the real or perceived failings of your company or products. It’s the Wild West and very difficult to lock down and control. There are countless stories of […]

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The Cat in the Hat Leads to Twitter Victory for Arbys

Posted in: Creative, Social PR, Twitter

On: January 27, 2014

  The Grammys were televised last night and there was a predictable barrage of real-time marketing on Twitter. Most of it became forgettable background noise, except for fast food brand Arbys, which took advantage of the sartorially ambitious hat of singer/producer/fashion icon Pharrell to land the best Tweet of the night. Pharrell, no stranger to […]

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Social Media Crisis Communications Success and Failure in the NB Ice Storm

Posted in: Social PR, Twitter

On: January 6, 2014

When a crisis starts, one of the first places people turn to is social media, particularly Twitter. Any decent crisis communications plan recognizes this reality and incorporates social media directly into the crisis response. An effective social media response helps shape the context of the situation and demonstrates strong leadership. In the ice storm that […]

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