A Startup Marketing Playbook

The Startup Scene in Atlantic Canada

Posted in: Creative, Measurement, Online strategy, Startups

On: May 1, 2014

Bonfire contributed this infographic to the report produced by our friends at Entrevestor on the state of Atlantic Canada’s startup community. It shows the rapid growth in the region’s startup sector and the growing level of investment in the talent that resides here.

Continue Reading →

The Branding Gap in #StartupEast

Posted in: Startups, Storytelling

On: February 4, 2014

Marketing for startup technology companies can be a tricky thing. Startups are usually launched by people with a technology background and, not surprisingly, the dominant focus is on building the product and finding funding. Marketing is generally an afterthought in these early days. That creates a branding gap that can have serious consequences for East […]

Continue Reading →

East Coast Startups – The Real Deal

Posted in: Startups, Storytelling

On: November 20, 2013

Last night, six startups in the Propel ICT Launch36 program made their pitches to investors and business leaders in Saint John during the Innov8 Awards. After the intensive 12-week Launch36 program, each pitch was strong. It was a powerful display of entrepreneurial ability. More importantly, it was proof that the startup culture emerging in the […]

Continue Reading →