Simple is Good

Posted in: Creative, Inbound Marketing, Online strategy, Social PR, Storytelling, writing

On: May 4, 2015

Simple is good. Simple is clear. Simple works. So why do so many businesses get wrapped up in the need for complexity in marketing and communications? Every day we see product announcements, blog posts, news releases and more filled with reams of unnecessary detail and big fancy words to explain concepts that, if they are […]

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7 Storytelling Tips From Great Writers

Posted in: Creative, Storytelling, writing

On: March 26, 2015

The best marketing today revolves around great storytelling, not mindless advertising. People are overwhelmed with information – if you want to succeed you need to make them pay attention and care. To do that, your stories need to connect with your audience emotionally. No one “opts-in” to boring stuff. We have a world of choices […]

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Kurt Vonnegut on the Shape of Stories

If the CIA can be good at Twitter, why can’t your company?

Posted in: Creative, Online strategy, Social Politics, Social PR, Storytelling, Twitter, writing

On: November 10, 2014

For many companies, engaging on social media is an awkward process filled with banal, soulless content cautiously offered. To do otherwise and take the perceived risk of showing a personality, they lament, would be “unprofessional.” And then they wonder why social media isn’t working for them. There is a surprising example of a serious organization […]

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Storytelling Secrets from Dan Harmon

Posted in: Creative, Online strategy, Storytelling, writing

On: April 14, 2014

Dan Harmon is a television producer, showrunner, actor and writer, most famous for the quirky cult hit Community on NBC. Like many writers, Harmon is an acolyte of Joseph Campbell, the American mythologist best known for his theory of the “monomyth.” According to Campbell, myths from cultures  around the world share fundamental structures and stages. A […]

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