Screenwriting Tips for Marketers

Posted in: Creative, Online strategy, Storytelling, writing

On: March 6, 2014

You’ve got a web site with a blog, you’re on Facebook, Twitter, LinkedIn and, hell, even Google +, pumping out your posts, pictures and “11 Ways to be More Awesome” listicles. Every day you wait for the clicks, and the conversions, to happen. But they don’t. Maybe you’re starting to worry, even panic. Or maybe […]

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History Shouldn’t Be A Mystery

Posted in: Brand Reputation, Online strategy, Twitter, writing

On: January 13, 2014

“History shouldn’t be a mystery/Our story’s real history/Not his story” When Chuck D and Flavor Flav dropped this rhyme on the historic Public Enemy album Fear of a Black Planet, they weren’t talking about social media. (While maybe Flavor Flav was, who knows what that guy was on about, even then.) But those Public Enemy […]

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Telling Your Brand Story

Posted in: Brand Reputation, Creative, Social PR, Storytelling, writing

On: November 19, 2013

Storytelling has become the “trend of the moment” in marketing. That’s unfortunate. Business trends come and go but storytelling is much more fundamental to our collective society than any buzzword. Stories have always been how people share experiences and try to make sense of the world around them. During the Mad Men era (1950s to […]

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No One Cares About Your Press Release

Posted in: Social PR, writing

On: November 19, 2013

Every day thousands of press releases are issued in North America, fuelling a bunch of websites and clogging up the inboxes of reporters and newsrooms. Most of those news releases are met with a resounding “Meh” from the media. Why? Because if something is in a news release, it probably isn’t news. Seems kinda contradictory, […]

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How To Tell Your Brand’s Story

Posted in: Creative, writing

On: June 24, 2012

With the proliferation of communication channels, brand storytelling has become increasingly important. But that can be tough for marketers who grew up on the dominance of the 30 second spot. To tell your story effectively, check out these tips from legendary writer Kurt Vonnegut: 1. Use the time of a total stranger in such a […]

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