A Startup Marketing Playbook

The Social CEO in a Crisis

Posted in: Online strategy, Social PR, Twitter

On: June 27, 2014

  Most CEOs in North America aren’t on social media networks. In fact, one study puts the percentage of Fortune 500 CEOs who are active on Twitter at less than six percent. The excuses are predictable. CEOs tend to be prudent managers of risk, and social media is a world filled with potential problems. It is not […]

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The Startup Scene in Atlantic Canada

Posted in: Creative, Measurement, Online strategy, Startups

On: May 1, 2014

Bonfire contributed this infographic to the report produced by our friends at Entrevestor on the state of Atlantic Canada’s startup community. It shows the rapid growth in the region’s startup sector and the growing level of investment in the talent that resides here.

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Storytelling Secrets from Dan Harmon

Posted in: Creative, Online strategy, Storytelling, writing

On: April 14, 2014

Dan Harmon is a television producer, showrunner, actor and writer, most famous for the quirky cult hit Community on NBC. Like many writers, Harmon is an acolyte of Joseph Campbell, the American mythologist best known for his theory of the “monomyth.” According to Campbell, myths from cultures  around the world share fundamental structures and stages. A […]

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Pictures and Engagement on Twitter

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