Converged Media – What It Means

Posted in: Creative, Online strategy, Social PR, Uncategorized

On: July 23, 2012

Nice report from the folks at Altimeter on the rapidly growing reality of converged media. The old divisions between “paid”, “earned” and “owned” media are collapsing. Marketers and brand storytellers need to respond accordingly.

The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media from Altimeter Group Network on SlideShare

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