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7 Storytelling Tips From Great Writers

Posted in: Creative, Storytelling, writing

On: March 26, 2015

The best marketing today revolves around great storytelling, not mindless advertising. People are overwhelmed with information – if you want to succeed you need to make them pay attention and care. To do that, your stories need to connect with your audience emotionally. No one “opts-in” to boring stuff. We have a world of choices […]

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Is your brand passing the “Yeah Right” test?

Posted in: Brand Reputation, Creative, Inbound Marketing, Storytelling

On: March 13, 2015

The Toyota Camry is many good things. It is a safe, reliable and relatively affordable family car. It’s solid transportation. Toyota has sold millions of them. But the Camry is not bold. Not even close. No car crazy teenager has a Camry poster on his wall, dreaming that one day he too can possess such […]

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The Power of Context

Posted in: Brand Reputation, Creative

On: March 2, 2015

Consider this picture. It’s epic funnyman Bill Murray, an actor whose reputation has only grown with his eccentricities. Behind him is the late Hunter S. Thompson, legendary writer, drug taker and social commentator. But you probably knew that. You already had context established for these guys. They are, for many people, interesting and cool characters. […]

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Kurt Vonnegut on the Shape of Stories

Building a Culture of Content

Posted in: Inbound Marketing, Online strategy, Social PR, Storytelling

On: January 19, 2015

Content is king. It’s a phrase marketers hear over and over again. In our crowded, cluttered million-channel universe with everyone yammering non-stop, brands need to stand out if they want to connect with their audience. And they can’t stand out with boring, predictable content. But where does that content come from within an organization? Content-driven […]

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